THE WAY BETTER GROUP
Welcome to the Future of Affordable & Sustainable Living
212-218 Jelliff Avenue | Equitable Investments in Newark Communities
A 100% Affordable, Green, and Age-Restricted Housing Community
Located in the heart of Newark, Site I Development is more than just a building—it’s a vision for a healthier, greener, and more affordable future. Designed for low-income seniors, this project combines modern sustainability with essential community resources to create a thriving, inclusive environment
Newark Inclusionary Zoning Ordinance (IZO)
Requires at least 20% of new housing units in developments with 15 or more units to be affordable for low- and moderate-income residents. This project exceeds the 20% minimum by making 100% of its 50 apartment affordable.
A Walk Around Earth
3 Lane Walking/Running track circling a Greenhouse
Give Life by Giving Life
Green housing —it’s breathing new life into a community, creating a cycle of positive change.
Residents and Community Wellness Center
Average medium income (AMI)
35%
47.5%
60%
30-Year Deed-Restricted Affordability
Hiring Now: Minority and Local General Contractors. Laborers and more. Please Apply first by sending us a Message. Send certifications, photos, skill set, and an explaination of your qualifications to: work@goudwinvestors.com
Schedule your appointment
Get Involved in the Future of Affordable & Sustainable Living.
Our mission is to create 100% affordable, sustainable, and community-focused housing in Newark. While construction is still in progress, we invite you to connect with us today through one of the following appointment options:
🏡 Pre-Leasing & Affordable Housing Interest
Interested in reserving a future unit in our 100% affordable, age-restricted community? Schedule an appointment to:
✔️ Learn about eligibility requirements (AMI, Section 8, etc.)
✔️ Pre-register for affordable housing opportunities
✔️ Get updates on construction progress and move-in timelines
📅 Book a Consultation →
💼 Investor & Development Partnership Meetings
Be part of Newark’s transformation! We are seeking investors, syndication partners, and grant providers to support this green, affordable housing initiative. Schedule an appointment to:
✔️ Learn about investment opportunities and syndication models
✔️ Explore grants, funding options, and sustainability initiatives
✔️ Discuss partnerships with contractors, developers, and service providers
📅 Schedule an Investor Meeting →
🫱🏿🫲🏽 Community Engagement & Stakeholder Meetings
We are committed to collaborating with local residents, businesses, and organizations to ensure this development benefits the entire community. Schedule an appointment to:
✔️ Share feedback and suggestions on the project
✔️ Learn about volunteer, nonprofit, and business partnership opportunities
✔️ Discuss job creation and economic impact for Newark residents
📅 Join the Conversation →
About us
We are a group of individuals with professions ranging from educators to general contractors and everything in between. Gathering our resources as one, we embarked on a mission to provide affordable, sustainable, practical, and easy-to-maintain multi-dwelling housing here in the Newark communities where we were all born and/or raised. Mindful and scientific in our approach, we carefully select only the most necessary aspects of community development and economic growth to involve our team in.
Deeply engaged in our community, we actively participate in town hall meetings, men’s meetings, community engagement initiatives, volunteer efforts, and more. We thank God for allowing us the opportunity to serve our community.
We promise to develop, construct, and manage innovative solutions to provide 100% affordable housing—while ensuring that it remains sustainable and economically viable.
Teron Winstead, Director of Development & Construction.
Our expert leadership team ensures that Site I remains a sustainable, 100% affordable housing community. Led by Teron Winstead and a team of dedicated men and women in development, finance, wellness, and operations, we are transforming Newark’s housing landscape. [Meet the Team →]
Sjocequelyn R. Winstead – Director of Resident Services & Community Programs/ Operations & Property Management/ Educator.
Krystie Howard, Esq. – Director of Finance & Compliance/ Zoning Professional/Attorney.
Nicole Keitt – Development & Construction Consultant
Rashad Freeman – Manager of Human Resources
Contact Us
Join Us in Transforming Senior Affordable Housing in Newark
We invite you to collaborate with us on “The Way Better Group” Project, a 50-unit age-restricted affordable housing development at 212-218 Jelliff Ave, Newark, NJ.
Designed to provide high-quality, accessible, and sustainable housing for seniors, our project offers affordability at 35%, 47.5%, and 60% AMI levels and includes:
✔ A ground-floor medical facility for accessible healthcare.
✔ A rooftop greenhouse & exercise track to promote wellness.
✔ Sustainable, ADA-compliant design for safety and comfort.
Opportunities for Collaboration
We welcome partnerships in subsidies, rental assistance, and grant funding to make this vision a reality. Let’s explore:
✔ Financing options (LIHTC, HUD 202, CDBG, NJHMFA, NMTC, etc.).
✔ Site visits or virtual meetings to align with your housing initiatives.
✔ Long-term subsidy programs ensuring stability for Newark’s seniors.
📅 Get Involved
Confirm your interest and schedule a discussion with us today. Contact us to explore how we can work together to create lasting impact.